Reasons Why You Should Use Scripts in Your Google Ads
If you are a professional PPC manager or run Google Ads for your business, you have an idea of how tedious managing them can get. There is plenty to monitor and optimize; it feels like doing the same tasks daily. It is no secret that to attain a high-quality score; you need to optimize your ads continually.
By using these scripts, you focus more
attention, energy, and resources on things that will give your business results. For beginners, texts may look like rocket science because of all the coding, but they do not take a ton of effort to master. Even if you lack any technical experience or coding knowledge, the learning curve is pretty manageable. The following are reasons as to why you should use scripts to your google account and work-life:
Automate Tediously and Mind-numbing Tasks
It can be a tad challenging sifting through search term reports, filtering Excel sheets, and clicking around like a ferret on speed finding ad groups that do not have price extensions.
Additionally, fixing capitalization mistakes in your ad copy and negating keywords like crazy in your shopping campaigns, not that these tasks are not necessary. They do not contribute to the well-being of your PPC campaigns, but they are mindless and repetitive. So instead of consuming too much time doing these humdrum routines, automate them with a script.
Increases Your Account Performance
In an ideal world, you can watch your AdWords campaigns like a hawk. Whenever you spot a keyword that is cheap and has a higher conversion rate, you would immediately increase your bid. When you identify a keyword that is expensive and not converting well, you will get rid of that sucker so that you do not waste your ad budget. Having multiple things to do daily, the best way to save the day is by using scripts. Scripts can automatically increase bids on competitive high conversion keywords, stop ads from showing irrelevant search terms and discover poor performing keywords.
Make Fewer Mistakes
People frequently make mistakes;
before these mistakes snowball, you can catch and fix by using Ads scripts. By using scripts, you can send less traffic to broken links and receive alerts if people on your team mistakenly paused whole campaigns.